She is Minakshi Jhawar, my mom and also my co-founder. Together, we run Ekatra, a sustainable lifestyle and gifting brand from Kota.
I started this business when I was still in college, but her journey began much later, when she was 50.
Before that, she was a homemaker, someone who quietly put everyone else first, who never really stepped out to chase something of her own.
But one thing that always stayed with her was her attitude to learn, to try something new, no matter what stage of life she was in. That curiosity slowly turned into courage.
At an age when most people think of slowing down, she became a founder.
At 50+, she stood on the Shark Tank India stage and gave her pitch, fearless, calm, and proud.
Today, she leads a team of over 150 women every single day.
She’s proof that entrepreneurship doesn’t belong only to the 20s.
It belongs to anyone with the heart to begin.
And sometimes, you don’t have to look far for inspiration.
It can be someone right around you.
For me, it will always be her, my mom, my co-founder.
