Introducing Ekatra: Where Sustainability Meets Luxury Gifting

Welcome to Ekatra, a mother-daughter venture by Minakshi and Aishwarya Jhawar. Together, we blend elegance, sustainability, and purpose to create timeless, handcrafted gifts. At Ekatra, every piece tells a story—of care, creativity, and empowerment. We collaborate with underprivileged women, turning homemakers into skilled artisans, giving them a platform to shine and shape brighter futures. Rooted in tradition yet forward-thinking, we work with simple materials to craft thoughtful, customizable gifts that leave a lasting impression—on people and the planet. Discover gifts that inspire connection, celebrate craftsmanship, and make a difference.

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Empowering Women, Protecting the Planet

Empowering Women, Protecting the Planet As a female-led brand, we are driven by a mission to empower women and protect the environment. At Ekatra, we work with women from diverse and underserved backgrounds—often homemakers with little formal education—giving them the opportunity to gain financial independence and learn new skills in upcycling, recycling, and crafting. Each woman brings her unique story and passion, coming together to create a stronger, more supportive community.Sustainability is at the heart of what we do. We consciously source azo-free, organic cotton and ensure every scrap of material is repurposed—into smaller products, business cards, or recycled paper. Our eco-friendly bamboo paper adds a thoughtful touch to your gifting experience, combining beauty with responsibility.With every product, we strive to empower, uplift, and inspire—creating a meaningful impact for people and the planet.

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Real women Real stories

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Arshi

Arshi, a mother of five, joined Ekatra after her husband’s health declined, determined to support her family. Inspired by the confidence she saw on a trip to Mumbai, she now dreams of giving her children a brighter future through English education and computer classes.



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Tasneem

Tasneem, the sweet soul of our team, is the icebreaker and a source of inspiration during challenges. A mother of four, she shares the responsibility of providing for her family with her husband, both striving to secure a bright future through their children's education.



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Farzana

Farzana, a COVID-19 survivor, faced severe hardships after losing her family's dairy business and land to disputes, leaving them with no income. Determined to support her family, she stepped up and now proudly ensures her two sons can attend school.



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Anjum

“अच्छे से पढ़ाना है बेटियों को, फिर अच्छे घर में शादी करानी है। अकेले इनके कमाने से घर नहीं चलता, हमें भी आगे बढ़ना पड़ेगा।”

says one of our senior craftswomen, a former beedi maker.

With a husband working as an auto-driver, she once stitched clothes to supplement their fluctuating income. Since joining Ekatra, she has honed her stitching skills, found joy in her work, and created an identity of her own, all while building a brighter future for her three daughters.