People of Purpose, Stories of Strength.
Ekatra is a heartfelt mother-daughter initiative by Minakshi and Aishwarya Jhawar, where purpose meets beauty. We craft timeless, handcrafted gifts that are elegant, sustainable, and meaningful.
Each piece tells a story—of creativity, care, and empowerment. At Ekatra, we work with underprivileged women, turning homemakers into skilled artisans with a platform to thrive. Rooted in tradition and crafted with conscience, our gifts use simple, sustainable materials—designed to leave a lasting impression on both people and the planet.
We prioritize minimal waste, ethical sourcing, and mindful production at every step. Each product is a reminder that conscious choices can be beautiful too. Because how something is made matters just as much as what it becomes.
The heart of our mission is a simple — every woman deserves the chance to grow, earn, and thrive. We work with women in rural Rajasthan, helping them build skills and create sustainable livelihoods, one handcrafted product at a time.
When we asked Arshi about the challenges she had faced and how they had impacted her, she smiled and said,
“What do you mean? I’m the most powerful woman in the world.” Not out of pride, but with the quiet confidence of someone who has come through it all.
Arshi
We asked her to describe one thing about Ekatra, and she paused for a moment before saying,
“Ekatra is not just our workplace. It’s where we found our voice — a place where we’re seen, heard, and valued for who we are.”
Zareena
When we asked her what had changed since joining Ekatra, she smiled softly and said that for the first time in a long time, she had started to believe in herself. “After joining Ekatra,” she said, “I began to think — maybe I can do this. Maybe I’m actually good at this. Maybe, just maybe, I am enough.”
Faimeeda
One day, she walked in
with a smile and said,
“People in my village think
I have a real job now.”
She laughed as she said it — but there were tears in her eyes too. The kind that come from quiet pride, long-overdue recognition, and finally being seen for who you truly are. The good kind.
Nafeeza
At Ekatra, our work is guided by values that go beyond just creating beautiful products. We are committed to building a purpose-driven ecosystem—one that champions people, planet, and progress. Explore the pillars that shape everything we do.
Gender Equality
At Ekatra, we believe that gender equality is the foundation of a thriving and inclusive economy. Our mission is rooted in the conviction that women—especially those from rural and underrepresented communities—deserve access to meaningful opportunities. Most of the women we work with are homemakers with little formal education, often confined to household roles. At Ekatra, we see their potential beyond these boundaries.
By turning their everyday skills—like stitching, sewing, and crafting—into powerful tools for change, we enable them to become confident earners and creators. When women are given the right opportunity, they don’t just support their families—they uplift entire communities.
Financial Empowerment
Financial independence is the first step to real empowerment—and at Ekatra, we ensure that every woman who walks through our doors walks out with both skill and dignity. Through hands-on training and consistent production work, women become skilled artisans, contributing to premium lifestyle products sold worldwide.
Our artisans earn fair wages—often 1.5x higher than local averages—and work within a safe, flexible environment that respects their responsibilities at home. With an average 6-hour workday and in-house childcare options, we ensure that women don't have to choose between home and a career—they can thrive at both.
Sustainability
Sustainability is not just a value at Ekatra—it is the way we live and work. Every product we make is carefully handcrafted using low-waste techniques, upcycled textiles, and biodegradable packaging. From bamboo paper to azo-free cotton, every material is selected with the planet in mind.
We work to create a supply chain that respects the earth and the people on it. All leftover fabric from our production is reused—into bookmarks, tags, new accessories, or even our packaging. We don’t just design beautiful things; we design them with conscience. Because how something is made matters just as much as what it becomes.
