Whether you are looking for a job, building a business or working to build a personal branding on Linkedin - what is the only answer to all these questions ?
Well, there is no one answer - because there are multiple things to be worked on - but the most important of all is consistency -
Consistency in posting, engaging and building the network.
With our current sessions at Cultivating Conversations Chapter 3 - By Ekatra, Our topic for the discussion was Linkedin Networking, and there were a lot of insights to reflect on.
Building a strong LinkedIn profile is essential for showcasing your professional skills, expanding your network, and enhancing your career opportunities. Below is a step-by-step guide to building an optimised LinkedIn profile:
1. Profile Photo
- What it should be: A professional, high-quality headshot. Choose a simple background, wear appropriate attire, and smile naturally.
- Why it's important: Profiles with photos receive far more engagement than those without. It makes your profile more approachable and trustworthy.
2. Cover Photo (Banner Image)
- What it should be: A custom banner image that aligns with your personal brand, profession, or industry. This could be an image related to your field or a more abstract design that speaks to your career values.
- Why it's important: The banner is prime real estate to visually communicate your expertise or values.
3. Headline
- What it should be: A concise statement (120 characters max) that captures your value proposition. Think of it as your elevator pitch.
- Examples:
- “Data-Driven Marketing Specialist | Helping Brands Grow Through Analytics & Strategy”
- “Experienced Software Engineer | Passionate About AI and Machine Learning”
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Why it's important: Your headline is one of the first things people see, and it helps you get discovered in LinkedIn search results.
Some Exceptional founders and their linkedin profiles -
Vineeta Singh – Co-founder & CEO, SUGAR Cosmetics
- LinkedIn Profile: Vineeta Singh
- Profile Highlights:
- Bold and Clear Vision: Vineeta’s headline clearly communicates her role as a co-founder and CEO of SUGAR Cosmetics, as well as her passion for empowering women through beauty.
- Inspirational Story: Her summary provides insight into her entrepreneurial journey, from her decision to quit a high-paying job to build a brand from scratch.
- Engaging Content: Vineeta shares personal stories, lessons learned, and motivational content for aspiring entrepreneurs, particularly women.
- Achievements in Cosmetics Industry: Her experience section focuses on the growth of SUGAR Cosmetics, highlighting product innovation, market expansion, and strong brand loyalty.
Kunal Shah – Founder & CEO, CRED
- LinkedIn Profile: Kunal Shah
- Profile Highlights:
- Engaging Headline: Kunal’s headline is crisp and to the point: Founder of CRED, a credit card payment platform. He also shares his passion for startups and entrepreneurship.
- Thought Leadership: Kunal’s summary includes a blend of his entrepreneurial journey, insights into the startup ecosystem, and the unique value proposition of CRED.
- Regular Activity: Kunal shares thought-provoking posts and articles that touch on topics like business growth, startup challenges, and societal issues.
- Impactful Experience: The experience section goes beyond job descriptions and highlights the outcomes and impact of his work at CRED, including user growth and revenue figures.