From a college stall to a Brand - 2 year completion of featuring on Shark Tank

This is how it started

2019: The Spark at Citrus Fest
It has been a rollercoaster ride since we started, from journaling hobby to creating journals, it all started with a stall at college fest.




2020: From Passion to Purpose

With her mother as co-founder, Ekatra was officially born. The goal? To empower women artisans by tapping into their hidden talents.

From fulfilling the first order for a council, and recognizing the talent in our rural population,
Aishwarya started selling journals as a side business with her job.

2021: We grabbed our first ever deal with FabIndia in the year 2021.


2022: A Turning Point
Ekatra was incorporated as a private limited company. Orders surged tenfold, and the brand gained recognition on Shark Tank. The brand got its deal from 2 of the amazing sharks - Peyush Bansal and Amit Jain.

2023: Going Global
Ekatra introduced luxury hampers and ventured into international markets, making a mark at exhibitions in Dubai.

This is how it is going -

2024- Year of milestones 
Growing into a family of 300 empowered women. We secured major corporate orders from MG, LinkedIn, and more.




Recognitions - We were in Forbes’ “Top 30 Under 30,”received the MSME Excellence Award.

Peyush Bansal inaugurated our Gratitude Journal, marking another step forward in our journey.


This isn't it, there is a lot more to come in the coming years, and we just can’t thank our stars and our sharks enough for this, we are beyond blessed with a great Ekatra community.
And every person associated with us is our success.
Thankyou for the trust. 







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